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Elevate your business to new heights with our comprehensive internet marketing services designed to deliver tangible results. At the core of our approach is a commitment to driving more leads, acquiring valuable customers, and ultimately boosting your revenue. Our tailored internet marketing services encompass a wide spectrum of digital marketing techniques, ensuring a holistic and impactful online presence for your business.

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First Choice SEO is proud to be awarded “Best of” for the categories of Digital Marketing Agency, Best Web Developer, Best Web Designer and Best SEO Agency in 90 Major Markets across America and we are excited to be featured on

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We Keep Everything Onshore and Close to Home.

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First Choice SEO, is a pioneering force in the digital landscape with over a decade of unwavering commitment to excellence in internet marketing. Our journey has been defined by a relentless pursuit of innovation and a passion for helping businesses thrive online.

As one of the industry leaders in Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing, and cutting-edge Website Design and Build services, First Choice SEO has consistently delivered unparalleled results to a diverse clientele. We understand that in the dynamic world of online business, staying ahead is not just an advantage; it’s a necessity. Our seasoned team of experts combines creativity, technical expertise, and strategic thinking to tailor solutions that elevate our clients above the competition.

At the core of First Choice SEO’s success is a client-centric approach that prioritizes collaboration and transparent communication. We take pride in fostering long-term partnerships, understanding each client’s unique goals, and crafting customized strategies that yield tangible and measurable outcomes.

With a proven track record of boosting online visibility, driving targeted traffic, and optimizing conversion rates, First Choice SEO stands as a beacon of reliability in the fast-evolving digital landscape. As we continue to evolve alongside industry trends, our commitment to empowering businesses through digital excellence remains unwavering. Choose First Choice SEO for a digital journey that transcends expectations and propels your brand to the forefront of online success.

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Unique campaigns that help your business grow

All our SEO campaigns are Created with Unique Search Engine Optimized Content that Increases Your Online Authority, Quality Website Traffic and Conversions.

Is SEO Important?

What Is Local Search Engine Optimization (SEO)?

Local search is an integral part of any SEO strategy and it works by targeting customers in a specific region, city, or neighborhood.  No matter if you are using local Search Engine Optimization (SEO) in St. Thomas, Ontario or in Atlanta, Georgia, local SEO is the way to target market your services and products.

Simply put, local Search Engine Optimization (SEO) is where you focus on improving your rankings and visibility in local search results. 

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Why Local Search Is Important?

Here are a few stats that prove how important local search continues to be for businesses:

  • According to Google, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase.
  • 30% of all searches it processes are related to location, also according to Google.
  • 61% of consumers said in a recent local search survey that they search locally every day.
  • A recent local SEO survey found that 82% of consumers read online reviews for businesses during a local search and spend close to 14 minutes doing so before making a decision.
  • 86% of people rely on Google Maps to find the location of a business.
  • Worldwide, 74% of in-store shoppers who performed their search before physically arriving at the store said they searched for things like [closest store near them], [locations], [in stock near them], and other types of hyperlocal information.
  • More than half of Internet users worldwide use a mobile device for their local searches.
St Thomas SEO Company - Organic SEO

What Is Organic Search Engine Optimization (SEO)?

Using a professional SEO company for Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results drives the right type of visitors to your website and then ultimately to become your new customer.

Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the search query has local intent.

So, although local and organic Search Engine Optimization (SEO) are interconnected in these ways, each requires a unique strategy with different optimization tactics.

Why Website Content Is Important for SEO?

It takes effort to get organic search visibility, rankings, and traffic. You can attain this by consistently creating and maintaining optimized content.

Content and SEO

At their best, they form a bond that can catapult any website to the top of search engine rankings. But that’s only when they’re at their best. Because, when they’re at their worst, they can cause Google penalties that are nearly impossible to recover from.

As one of the top SEO companies in the industry, First Choice SEO educates our clients on why content is important for SEO and what they can do to make sure both work together in harmony.

As we dive in, we’ll gain a better understanding of what content means, what its SEO value is, and how to go about creating optimized content that lands you on the search engine radar.

Let’s get started. Why Website Content Is Important for SEO - St Thomas Ontario

Providing an exact definition for content, and one that is agreed upon by all marketers would be near impossible. But, while it is a challenge, we have gathered some definitions of content from around the world that give us a solid starting point.

  • “High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, and/or presentations.”

While this description is right on point, it’s important to understand that content found online isn’t always high quality and useful. There’s a lot of bad content out there that doesn’t come close to providing any type of relevancy or usefulness to the reader.

Here is another…

  • “Content comes in any form (audio, text, video), and it informs, entertains, enlightens, or teaches the people who consume it.”

Once again, this is describing content that is, at the very least, relevant and useful to its intended audience.

If we avoid a description of “quality” content, we can take a more direct approach by looking at dozens of different types of digital content.

At this point, you should have a pretty good idea of what content is while also understanding some of the different formats where it can be presented.

But what exactly is its value to SEO, and why is it so important that the two work together?

What Is the SEO Value of Content?

Google, the king of search engines, processes over 6.7 billion searches per day and since we’re talking about search engine optimization, that means they’re pretty well suited to answer this question.

Larry Page and Sergey Brin co-founded Google in 1998 with a mission:


 “To organize the world’s information and make it universally accessible and useful.”

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That mission remains the same today. The way in which they organize that information, however, has changed quite a bit over the years. Google’s algorithms are constantly evolving in an effort to deliver, as they say, “…useful and relevant results in a fraction of a second.” The “useful and relevant results” that Google is attempting to deliver are the pieces of content that are available throughout the web. These pieces of content are ranked by their order of usefulness and relevancy to the user performing the search. And that means, in order for your content to have any SEO value at all, it needs to be beneficial to searchers. How do you make sure it’s beneficial? Google helps us with that answer too.

Googles recommendation is that, as you begin creating content, make sure it’s:

What does Google say about content - SEO Company St Thomas
GOOGLE Search Engine Optimization (SEO) Starter Guide

When these elements are in place, you maximize the potential of the SEO value of your content. Without them, however, your content will have very little value.

For more on the SEO value of your content, check out this comprehensive resource on How to Evaluate the SEO Value of a Piece of Content that further elaborates on the topic.

In conclusion, the SEO value of content depends on how useful, informative, valuable, credible, and engaging it is. And of course, the bigger question is… does Google see your website currently as having enough SEO value that will place it on the top of the search results?

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AiA Optimization Plans from $299/month

There is no better marketing value than Organic Traffic generated by Search Engine Optimization. Explore all our high-value AiA SEO plans that include our Pro Services.

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