Search Engine Optimization (SEO)
When your potential clients search for your product or service online, does your company appear at the top of the search results, or do you see your competitors?
Search Engine Optimization Delivers 5 times more traffic
Are you currently paying per click for your visibility and not applying Search Engine Optimization? If so, you’re paying 5 to 20 times more per visit than you need to.
Our team of experienced professionals has helped over 11,000 businesses stop their PPC and they typically see 5 times more traffic to their site at 1/3 of the cost they were paying.
SEO is a Fraction of the Cost of PPC
What does that translate to? A lot more opportunities for a fraction of the cost.
There is no better marketing value than organic search traffic. We say that from having 20 years of experience in search marketing.
Search Engine Optimization Equals Relevance
Relevance Equals Traffic and Traffic Equals Sales
There is no better marketing value than Organic Traffic generated by Search Engine Optimization
Organic Search Engine Optimization (SEO) is a digital marketing strategy that produces targeted and relevant traffic from Google’s search engine results page (SERP). Using specific keywords, you can target your audience and create quality organic traffic that is actually on your website for the reason YOU want them there. For Google to place your website on the first page for a given search, your website must be recognized as one of the best results to deliver.
Your next sale can happen in just a quick search and a few clicks when you apply SEO correctly to your target audience. Did you know that over 86% of global search traffic happens on Google? Out of this, 98.6% of clicks point to the first-page organic search results. But is your business on Page 1?
Organic page one Google search results are possible with the right organic SEO strategy. When done right, SEO helps you rise to the top of search results, directly in front of your next customer, and well above the second page where only 0.78% of users click. With SEO agencies from around the globe vying for your business, it takes the right search engine optimization partner to target the terms that customers use to find businesses like yours.
First Choice SEO is a leader in search engine optimization services, by combining decades of experience with the latest techniques to get you the sales you deserve.
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Why is Search Engine Optimization for Business Important? 4 Reasons
1. Become an Authority in your Industry through SEO
Modern search engine algorithms are highly skilled at ranking the most relevant web pages for users based on the search terms they enter in a search engine. If your website has a high ranking, it conveys a sense of trustworthiness and credibility, even if shoppers haven’t heard of your brand before.
Leveraging SEO to make your brand rank highly on relevant search engine results pages (SERPs) can help your audience view you as an authority in your field. As an industry leader, you can more easily persuade your website visitors to become leads or customers. Paired with a consistent brand marketing strategy, you can also boost customer loyalty and increase the value of your business name. Plus, with the right SEO techniques, you can rank above your competitors and earn a click (and a lead) before searchers even consider any other brand.
2. SEO will Increase your Website Traffic
A large part of SEO involves improving where your website pages rank for target keywords. The higher you are, the more website traffic you’ll get since the vast majority of all website traffic comes straight from organic (unpaid) search results. In fact, the first three organic results (the listings that show up below paid ads) earns more than 75.2% of clicks on the average SERP. It’s safe to say that SEO is an effective way to boost your website traffic —particularly among your target audience.
3. SEO Reaches your Target Market Early in the Buyer’s Journey
When consumers recognize a pain point in their lives, many start searching for a solution on platforms like Google or Bing. While they may not be committed to making a purchase quite yet, they want to know their options. With strategic SEO, your website can provide the answers to members of your target market—and present your product or service as a solution. This allows you to generate brand awareness early into the buyer’s journey.
4. Once SEO is Completed, it Promotes your Business for Free
SEO isn’t just effective, it’s also a digital marketing strategy your business can easily put into action. Unlike search engine ads, search engine optimization is a practice that doesn’t require a consistent monetary investment. If you are wondering how to do search engine optimization, as long as you produce high-quality content for your potential customers, your web pages can start ranking higher, allowing you to land more leads without constantly having an ad budget.
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