We are strong proponents of organic placement but depending on several factors like education level of your client base and gender, PPC can be a successful endeavor. College graduates and those with Masters degrees are less likely to click on the ads; women are even less likely to click on the ads.

If you just look at the averages, 20% of Google visitors will click one of the “Ads” up at the top of the page IF all 4 exist and 3 ads exist at the bottom. In February of 2016, Google eliminated the ads on the right margin due them rarely being clicked on.

It’s been said that as many as 80% of Google PPC campaigns don’t see a return on investment for the company running the ads. This is due to someone not knowing how to properly setup the campaign. A campaign that has been properly setup will provide a return on investment. That said, our track record shows we consistently deliver organic visitors at a fraction of the cost of a “paid” visitor. There is something to be said for being all over the page!